The Brooklyn Bariatric Group needed a new brand for their practice, and reached out to ask if I’d help. I enjoyed the challenge to brand this burgeoning Brooklyn institution and especially continue with my experience in the realm of healthcare. While this was not a traditional approach, I felt that the brand needed vibrance and action, all the while still maintaining a sense of clinical professionalism.
Along with the logo, I created a simplified brand guideline to ensure its effective use. I also wrote the tagline “working together” and suggested the name of the clinic be shortened to just Brooklyn Bariatrics in order to sound more accessible.